Former tennis player

Revitalising an icon

Collaboration to relaunch Alex’s personal brand to position him as the captain of the Spanish team in the Davis Cup. Creation of the strategy and his branding as an icon, as well as his launch via social media. Further, execution of pieces and the motivation video shown to the players before taking to the courts to play the final.

#strategy #creation #communications #project

Project creditS 
Graphic design: Miquel Polidano