what we do

We create icons. We take brands to a higher level, making them unique, relevant, visible and memorable through our own in-house method that ranges from defining the brand to communications through stories and unique experiences. 

Analysis and definition of your brand

Research
Information is the starting point for all of our work. An exploration of your brand and its environment, the competition, its potential clients, trends… all of this gives us the foundation for them making the right decisions for each brand.
Definition
After we are clear about the opportunity for the brand, we define all key issues and features for converting it into an icon. This is when we define key concepts such as brand positioning and the brand’s personality. 
Brand architecture
We define the relationships and hierarchies between different brands and sub-brands, so that each one contributes growth to the umbrella icon. Thus, we help ensure that all of them are built on and shaped under the same core essence. 

We give a tangible form to the icon

Naming
The name is one of the most important strategic decisions, which is why we help you to evaluate different alternatives and to select the one with the most potential. Whether it is your own personal brand or the brand for a product or service.
Branding
This is when we provide the visual shape to your brand. We create the logotype, select the fonts and colours that represent it, the look and feel… And we develop a kit of pieces just for you, including your business card and all other applications.
Plataforms
We create the platforms from which your brand will be publicised, such as a website, profiles on social media, your app, relations with the media… Any platform that will help you have greater visibility and achieve your objectives. 
Products
We make your brand tangible via products and services that align with its essence, are useful in people’s lives and innovative. From the creation of a football academy for a footballer to the creation of videos, books and courses for a coach. 

We make your brand visible

Contents
We help you create high value contents that will attract your potential clients and become part of people's lives, because only by helping others do you leave a mark on their lives. We help you with contents for social media, photo shoots, videos, profiles, conferences… 
Campaigns
We create specific high impact actions for your brand. A qualitative and quantitative step forward in your renown, recognition and reputation. 

We help you to sell

Sales
We help to make your idea sustainable, profitable and scalable via our personalised sales method. 

WHAT WE DO

We create icons. We take brands to a higher level, making them unique, relevant, visible and memorable through our own in-house method that ranges from defining the brand to communications through stories and unique experiences.  
Strategy
Analysis and definition of your brand
Research Information is the starting point for all of our work. An exploration of your brand and its environment, the competition, its potential clients, trends… all of this gives us the foundation for them making the right decisions for each brand.
Definition
After we are clear about the opportunity for the brand, we define all key issues and features for converting it into an icon. This is when we define key concepts such as brand positioning and the brand’s personality. 
Brand architecture
We define the relationships and hierarchies between different brands and sub-brands, so that each one contributes growth to the umbrella icon. Thus, we help ensure that all of them are built on and shaped under the same core essence. 
Creation
We give a tangible form to the icon
Naming
The name is one of the most important strategic decisions, which is why we help you to evaluate different alternatives and to select the one with the most potential. Whether it is your own personal brand or the brand for a product or service.
Branding
This is when we provide the visual shape to your brand. We create the logotype, select the fonts and colours that represent it, the look and feel… And we develop a kit of pieces just for you, including your business card and all other applications.
Plataforms
We create the platforms from which your brand will be publicised, such as a website, profiles on social media, your app, relations with the media… Any platform that will help you have greater visibility and achieve your objectives. 
Products
We make your brand tangible via products and services that align with its essence, are useful in people’s lives and innovative. From the creation of a football academy for a footballer to the creation of videos, books and courses for a coach.
Communications
We make your brand visible
Contents
We help you create high value contents that will attract your potential clients and become part of people's lives, because only by helping others do you leave a mark on their lives. We help you with contents for social media, photo shoots, videos, profiles, conferences… 
Campaigns
We create specific high impact actions for your brand. A qualitative and quantitative step forward in your renown, recognition and reputation. 
Sales and Marketing
We help you to sell
Sales
We help to make your idea sustainable, profitable and scalable via our personalised sales method. 

HOW WE DO IT

Some icons only require quick and inspirational assistance, a bit of light to illuminate the road ahead so they can move forward. At other times, the challenge is more complex and requires ongoing collaboration and in-depth and complete follow through. You pick the type of collaboration that best fits your needs.

proJECT

We handle your project from start to finish. 
Whether you want to create a new brand or communicate and market an existing brand, delegate the work to iconista and you will be leaving it in the very best hands. 

accompaNimenT

Online transformation programmes.
We work with you and guide you along the road to make yourself an icon, when you want to do the work yourself. We will advise, tutor and inspire you so that you feel clear on your decisions and progress in the direction you want. 

SESsion

One-hour acceleration meetings. 
iconista provides custom service to you for one hour via a videoconference to give you the inspiration that you need.

TRAINING

Short-term high-impact collaboration. 
Often, the inspiration you are looking for is obtained with a short, yet high impact, action. In a format of a class, conference, talk, round table or workshop. 

FREE DIAGNOSTIC SESSION

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TESTIMONIALS

‘I can’t imagine my company today without Mireia Martin. She guided my personal branding journey, which was one of the most inspiring experiences of my life. It has been sheer magic to see how she interpreted me and my world and how she created an entire branding concept around this world. My brand is not only amazing and totally identifies me, but is also completely customer centric and focused on the business. How does she do it? Impossible to explain. You’ve got to meet her.’  
EMMA GINER, PEOPLE & ORGANISATION SHAKER
Confidence is the first thing that comes to my mind when I think about iconista. I have worked with Mireia on multiple projects. In all of them her work has been excellent. From trusting an innovation project, trend reports or teaching a training project. She has a great ability to synthesize, to land idees and they are qualities that really help us to move forward and move forward quickly. Mireia is disciplined and careful with the details. She is this kind of people who create a positive and trusting environment. Mireia I will always count on you for any project.
SERGI MANAUT, AGENTE DEL CAMBIO EN BESIDED